On August 2nd, JVC Mobile Entertainment (www.mobile.jvc.com), leading developer and manufacturer of sophisticated mobile, audio, and video products, gave Jacoby Shaddix of PAPA ROACH and Josh Todd of BUCKCHERRY an award to commemorate 2 million views of the 'Turn Me On' viral video, backstage at Crüe Fest in San Bernardino, CA.

On May 15th, 2008, JVC Mobile released the 'Turn Me On' viral video featuring both platinum selling artists to promote the El Kameleon DVD/CD Receiver on Heavy.com (www.heavy.com/video/47843). With media partners Heavy.com, Streetfire.net, and Spin Magazine, the ground breaking viral video, created by Danny Klein of agency e2amp, has set new records for co-producers, Heavy.com. Heavy has assisted by providing strategic video placement, front door presence, and custom channeling through their online network of 17 million unique visitors per month, and seeded the video to over 400 lifestyle websites.

To date the video has delivered more than 25 million media impressions and has a total of 2,653,997 streams, with over 8,300 embeds, making it the most successful viral program Heavy.com has ever delivered. Additionally there have been 73, 911 streams of the behind the scenes and making of video. Both Buckcherry and Papa Roach have supported the video by featuring it on their websites and MySpace pages.

The double platinum plaques were awarded to the artists by Chad Vogelsong, General Manager, Marketing for JVC Mobile Entertainment. “We couldn't be more excited to honor these guys. Their support behind this campaign is appreciated and we're looking forward to another 2 million views,” states Vogelsong.

Buckcherry will release Black Butterfly (Eleven Seven Music/Atlantic) on September 16th. Featuring the song 'Too Drunk...', the CD is highly anticipated as a follow up to their Platinum and Grammy Nominated 15. Buckcherry played an unprecedented 300 shows in support of 15, and their hard work was rewarded. Two years and five singles later, they struck platinum and hit their highest point on the Billboard Top 200 Album Chart. According to Billboard: “A platinum album, 15, five hit singles, a phenomenon (“Crazy Bitch”) and a format-crossing smash (“Sorry”) made Buckcherry the vanguard of a new rock movement...”