CHRIS CAFFERY On Hot Sauce Business Success - "It Took Me A Hell Of A Lot Longer To Make Music Royalties"
February 9, 2014, 10 years ago
By Carl Begai
With new music on the go, TRANS-SIBERIAN ORCHESTRA guitarist CHRIS CAFFERY is also looking after a lucrative hot sauce business in partnership with High River Sauces. Launched in 2011 with Tears Of The Sun, he has since unleashed a second concoction dubbed Grapes Of Wrath to rave reviews. Like music, Caffery’s passion for hot sauces and cooking turned into a professional platform.
“I made hot sauce royalties within the first couple of years,” he adds, possibly sounding a little bewildered by his own success. “It took me a hell of a lot longer to make music royalties. It’s developing, it’s fun, it’s artistic, I grow the peppers, I get to be a part of these hot sauce conventions… it’s a cool thing. Plus I really like working with Steve. He’s a great guy and we’re making a lot of the other hot sauce companies nervous because we’re getting a lot of attention really fast. That’s because of one thing: the sauces are good. If they weren’t good we wouldn’t be able to get the attention we’ve been getting. We have great marketing ideas and we’re both hungry.”
Go to this location for the complete story, including discussion on Caffery's forthcoming solo album.
For information on High River Sauces click here.
Caffery's new single, 'Glitter' is streaming below: