DEEP PURPLE Premier Official Music Video For "7 And 7 Is"

October 13, 2021, 2 weeks ago

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DEEP PURPLE Premier Official Music Video For "7 And 7 Is"

Deep Purple have released the video for “7 And 7 Is”, the first single from their upcoming studio album, Turning To Crime, out November 26 (earMUSIC). Watch the clip below, and pre-order the new album here.

With strong tailwind from last year’s chart leading album Whoosh!, Deep Purple surprises with new album Turning To Crime, produced by Bob Ezrin.

Turning To Crime arrives only 15 months after Whoosh! - Deep Purple’s 21st studio album, which received acclaim by critics who praised the creative strength of a band that continues evolving with every release, and prestigious chart achievements (3rd consecutive #1 in Germany, #4 in the UK, and topped the US Independent Album and Hard Music Albums charts).

This new release is Deep Purple’s first album of tracks that weren’t written by the band; a collection of songs previously recorded by other artists. The first single, “7 And 7 Is”, is available for streaming below, along with a "making of" documentary.

Turning To Crime continues the creative trajectory set in motion with Deep Purple’s “time trilogy”, consisting of NOW What?! (2013), inFinite (2017), and Whoosh!. Each produced by Bob Ezrin, these albums sold over 1 million copies, topped the charts 11 times, and garnered more than 40 Top 10 positions worldwide.

Pre-order the new album here

Tracklisting:

"7 And 7 Is"
"Rockin’ Pneumonia And The Boogie Woogie Flu"
"Oh Well"
"Jenny Take A Ride!"
"Watching The River Flow"
"Let The Good Times Roll"
"Dixie Chicken"
"Shapes Of Things"
"The Battle Of New Orleans"
"Lucifer"
"White Room"
"Caught In The Act" [Medley: "Going Down" / "Green Onions" / "Hot ‘Lanta" / "Dazed and Confused" / "Gimme Some Lovin’"]

“7 And 7 Is” video:

Locked Up: The Making Of Turning To Crime:

Deep Purple is:

Ian Gillan
Roger Glover
Ian Paice
Don Airey
Steve Morse



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