DEF LEPPARD Team Up With Project Presents Luxury Merchandise Label For New Line Of "Leppard Lyrics" Shirts And Hoodies
April 22, 2021, 2 weeks ago
Def Leppard have joined forces with Project Presents for a new luxury merch line. Key items in the range include a "Leppard Lyrics" insignia, which is exclusively licensed to Project Presents, and Black Light Project graphics screen-printed in UV ink. Fans will be able to get the merch at ProjectPresents.com.
Bassist Rick Savage commented: "I’ve known James (Holland) for a long time, and his attention to quality, taste and workmanship is second to none. I know this will be reflected in the 'Leppard Lyrics' clothing line. I’m also delighted that they have asked Scott (Savage / son) to get on board with promoting this cool and exciting new brand."
According to the Sheffield Telegraph, Project Presents set up in Sheffield in 2020 by James Holland, Craig Smith and Fraser Rowlin, who previously owned an own award-winning luxury store in Sheffield, have designed and printed two luxury lines for Def Leppard and fashion fans alike: the "Leppard Lyrics" line and the "Black Light Project" UV-activated product.
T-shirts, hoodies and sweatshirts will adorn lyrics taken from the band’s albums for the "Leppard Lyrics" line, and the UV-activated merch will be a series of five graphics, screen-printed with the addition of UV ink, paying homage to the black light poster style of the 1980s – and this is only the beginning for the company, with plans to work with other iconic bands in the future.
Fraser Rowlin, creative director of Project Presents: "We’ve got some really exciting projects in the pipeline and Leppard Lyrics is just a taste of what’s to come."
The "Leppard Lyrics" line launches on April 30th.