Produce industry news site AndNowUKnow.com is reporting that Double Diamond Farms - "a company driven by a passion for bringing healthy, sustainable, and delicious food to homes all across North America" - is launching Liberty Natural, a new joint venture food brand with KISS icon Gene Simmons.

Liberty Natural will build a new food program with a full line of retail-ready, value-added, and food service products. As Double Diamond Farms’ President and CEO Chris Mastronardi and Gene Simmons continue evolving the company’s business model, they will be exploring new food categories and delving into a variety of other products that differ from Double Diamond’s greenhouse grown program. Liberty Natural will introduce various items including organic avocadoes, mangos and shishito peppers. 

Gene Simmons brought his Vault Experience to Sweetwater for two days of performances and stories, plus attendees and the musicians of Sweetwater Studios helped re-record the KISS classic "Rock And Roll All Nite". In the video below, Gene sits down with Mitch Gallagher to discuss his Vault box set, the music business, and a variety of other topics.

With KISS set to unveil details for the End Of The Road Tour, the band have launched a new line of merch, that comes with pre-sale access to the tour.

Says the band: "Don’t miss this opportunity to secure Presale Access to tickets before the General Public. Purchase any of these new End Of The Road merch items and receive a one-time use code, eligible for up to (4) tickets."

Head here for more info.

After an epic and storied 45-year career that launched an era of rock n roll legends, KISS recently announced on NBC’s America’s Got Talent that they are hanging up their 9-inch tall touring boots.

The news of KISS' End Of The Road World Tour was delivered in trademark larger-than-life KISS style with a blistering performance of “Detroit Rock City”, proving why the band is known as one of the most iconic live performances that simply can’t be missed. The Rock & Roll Hall of Famers who have sold more than 100 million albums worldwide have toured to nearly every city on the planet and played every venue imaginable.

Having played for Kings & Queens, for US veterans, and for millions of devoted KISS Army fans, they will play their final shows as part of the multi-year End Of The Road World Tour. Dates have yet to be announced but KISSonline.com will have all the updates in the weeks to come.

"All that we have built and all that we have conquered over the past four decades could never have happened without the millions of people worldwide who've filled clubs, arenas and stadiums over those years. This will be the ultimate celebration for those who've seen us and a last chance for those who haven't. KISS Army, we're saying goodbye on our final tour with our biggest show yet and we'll go out the same way we came in... Unapologetic and Unstoppable," said KISS.