GROUP OF DEATH - The World’s Foremost Football-Inspired Heavy Metal Band Ushers In World Cup 2010
January 7, 2010, 14 years ago
The World Cup brings out a unique passion in soccer fans, who have waited four long years to see how their country will stack up against the rest of the world. And even though the tournament games don't begin until June 2010, soccer fans all over the world marked December 4th, 2009, on their calendars because it was the day of the World Cup draw. In an effort to capitalize on the excitement of this moment, W+K NY created the world's only soccer-inspired heavy metal band, the GROUP OF DEATH ('the group of death' is the nickname for the toughest opening-round group selected during the draw) to support ESPN's 2010 World Cup Efforts. To commemorate the World Cup draw, the Group Of Death launched content-rich Facebook and MySpace pages and played a live concert on the evening of December 4th for New York City's most passionate soccer fans at the legendary NY soccer pub Nevada Smith's.
As the calendar ticks closer to June, the Group Of Death continues to prepare for the 2010 World Cup, picking up new fans and melting faces along the way.
