HOOBASTANK's "The Reason" Music Video Crosses 1 Billion Views Ahead Of 20th Anniversary Celebration

August 21, 2023, a year ago

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HOOBASTANK's "The Reason" Music Video Crosses 1 Billion Views Ahead Of 20th Anniversary Celebration

This December, Hoobastank will celebrate 20 years since the release of their sophomore album, The Reason. This album took the band to even greater heights following the success of their 2001 debut Hoobastank, and featured the massively successful single of the same name “The Reason,” which helped solidify the band as a household name. The single “The Reason'' has since been certified 4x platinum and racked up quite a few #1 chart positions along the way, while the album went 2x platinum. The success of “The Reason” has led the band’s entire catalog to surpass the 4 billion mark across all digital streaming platforms.

As the band prepares for the 20th anniversary celebration, the official music video for “The Reason" just hit a major milestone, crossing the 1 billion views mark on Youtube. The video, directed by Brett Simon, saw maximum screen time during the days of MTV’s TRL, earning the band two VMA nominations in 2004 for Best Rock Video and Best Group Video.

In recent years, Hoobastank has had a resurgence back into the mainstream through TikTok, hit TV shows and collaborations. The viral success of the #NotAPerfectPerson trend on TikTok brought new attention to the hit single as the hashtag currently has over 948 million views and the sound has been used in over 220k posts. When Netflix's hit show Beef gained major popularity in 2023, the first episode featured Hoobastank's "The Reason,” which resulted in the song re-entering the iTunes Rock charts and appearing on Shazam's US Top 200, the most Shazamed tracks in the United States. Most recently, Venezuelan pop singer Moly released a Latin version of “The Reason” featuring Hoobastank, and both Doug and Dan joined Moly on stage at the Univision awards, Premios Juventud. Because of this mainstream attention and a newer generation of music fans finding the band’s catalog, Hoobastank is clocking in at over 9 million monthly listeners and 2 million followers on Spotify with “The Reason” well on its way to hitting 1 Billion streams.

The band looks forward to continuing their success in the years to come while also celebrating what they have accomplished so far. Hoobastank is on the road again in 2023 and hope to see all of their fans in person at a show sometime soon.


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