KISS' Gene Simmons To Be Keynote Speaker At Atlantic Brand Confabulation
November 5, 2010, 14 years ago
According to Eric Lewis from Timestranscript.com, Brad LeBlanc, chief entrepreneurial officer with The Momentum Group, announced yesterday that KISS' Gene Simmons will be the keynote speaker at Atlantic Brand Confabulation, a soirée packed with music, fine dining, champagne and speakers talking about branding your business and branding yourself.
The event takes place Friday, January 14, from 6-9 p.m. at Casino New Brunswick and tickets are now on sale for $249 each.
LeBlanc unveiled the Atlantic Brand Confabulation at Moncton Chrysler Superstore on Mountain Road yesterday afternoon, jumping out onto a stage set up outside the car retailer wearing a Gene Simmons mask and pushing press conference host Adam Gould of Broken Coast Printing & Design out of the way to take over the announcing.
LeBlanc said Simmons is someone everyone knows, and "Love him or hate him, you know him. That's what a brand is, ladies and gentlemen."
LeBlanc says Simmons took limited musical talent and built an empire around it.
"No one questions the KISS brand," he says. "You've got brand integrity, you've got brand recognition, and it started with less than nothing ... He's one of the best, well-known people in this world. He sells out stadiums to this day here in North America, in China, all over the world, and he knows what it means to make a strong brand that is built to last."
