RIVAL SONS have announced the premiere of their new music video for the track ‘Keep On Swinging’ off their forthcoming album Head Down which will be released on September 17th via Earache Records. A North American release will follow in November (exact date TBA)

The band once again worked with director Greg Ephraim, who also shot the band's music videos for ‘Pressure and Time’ and ‘All Over the Road’.

Rival Sons frontman Jay Buchanan commented: "Shooting the video for Keep On Swinging was a pleasure. Snake handling while wailing to a congregation in an old church is pretty high up there on the list of odd ways to pass the time; excuse me while I go to hell."

Rival Sons drummer Michael Miley further commented: "We recently returned from an exciting expedition; it was an adventure. The Spirit was moving in that room. We were playing in a church somewhere in the South (can't reveal exact location) and had to convince this congregation we could be a musical catalyst for the casting out of demons; we succeeded. We had to tame snakes with our music. There was a swarm of ravens. A girl that was baptized was on fire! Crazy stuff! And it was all caught on tape... I'm sure it will be all over the interwebs soon. Be on the lookout."

Watch the video below:

Head Down was recorded in Nashville, Tennessee with Grammy-nominated producer Dave Cobb (JAMIE JOHNSON, SHOOTER JENNINGS) and Grammy-winning engineer Vance Powell (JACK WHITE, THE WHITE STRIPES, KINGS OF LEON).

The artwork for Head Down was created by Jason Holley (JOSH RITTER, RAY LAMONTAGNE). Check it out below:

Head Down tracklisting:

'Keep On Swinging'

'Wild Animal'

'You Want To'

'Until the Sun Comes'

'Run From Revelation'

'Jordan'

'All The Way'

'The Heist'

'Three Fingers'

'Nava'

'Manifest Destiny Pt. 1'

'Manifest Destiny Pt. 2'

'True'

Check out an audio preview below:

Rival Sons recently confirmed dates for a European headlining tour, which kicks off on September 21st with nine shows in the UK, before moving on to continental Europe.

Tour dates:

September

21 - Brighton, UK - Concorde 2
22 - Bristol, UK - Thekla
23 - Nottingham, UK - Rescue Rooms
24 - Sheffield, UK - Corporation
26 - Newcastle, UK - Academy 2
27 - Glasgow, UK - Garage
28 - Manchester, UK - Ritz
29 - Wolverhampton, UK - Wulfrun Hall

October

1 - London, UK - Electric Ballroom
2 - Antwerp, Belgium - Trix
3 - Amsterdam, Netherlands - Melkweg
4 - Frankfurt, Germany - Zoom
5 - Berlin, Germany - Postbahnhof
7 - Warsaw, Poland - Hydrozagadka
8 - Vilnius, Lithuania - New York Club
9 - Tallin, Estonia - Rock Cafe
11 - Helsinki, Finland - Club Circus
12 - Tampere, Finland - Pakkaguane Club
13 - Oulu, Finland - Club Teatria
15 - Stockholm Sweden - Tyrol
16 - Oslo, Norway - Rockefeller
17 - Stavanger, Norway - Folken
18 - Bergen, Norway - Hulen
20 - Gothenburg, Sweden - Pustervik
21 - Copenhagen, Denmark - Vega
22 - Hamburg, Germany - Knust
23 - Munich, Germany - 59:1
24 - Vienna, Austria - B72
26 - Bern, Switzerland - Bierhubeli
27 - Milan, Italy - Magazzini Generali
28 - Zurich, Switzerland - Plaza
29 - Paris, France - Nouveau Casino