Rock Of Ages Producer - "We Love That We're Bringing WHITESNAKE To Broadway"
December 28, 2008, 15 years ago
Nydailynews.com is reporting:
Rock Of Ages is an eardrum-thumping jukebox musical with big hair, tight outfits and classic '80s rock. The brainchild of writer Chris D'Arienzo, Rock Of Ages follows a wanna-be rocker and a small-town girl who fall head over heels to a backdrop of iconic tunes by JOURNEY, BON JOVI, STYX and WHITESNAKE.
"We've been working on the show for three years, in good economic climates and bad economic climates," says producer Matthew Weaver. "Its success is less about what is happening outside in the world than it is about these songs really resonating. Audiences love these songs."This audience includes young men who typically go to concerts, not musicals. "Dudes are a big part of the audience," says producer Carl Levin.
The show ends its run on Jan. 4 at New World Stages, where it has been playing to packed houses since opening in October. There was a bidding war for film rights, which New Line won.
All that has given producers confidence. "We know we have something people love and we love that we're bringing Whitesnake to Broadway," says Levin.
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