On January 5, 2022, Sammy Hagar was awarded the accreditation of Honorary Ambassador of Los Cabos, Mexico. He was honored with the municipality’s first Medal of Honor during an Award Ceremony that was presided over by Secretary of Tourism, Economics and Sustainability in Baja California Sur Maribel Collins, Municipal President of Los Cabos Oscar Leggs Castro, Senator of the Mexican Republic Lucía Trasviña and Director of Tourism Donna Jeffries, at Plaza Mijares in San Jose del Cabo.

Sammy is the first recipient of the honor, which was created with the vision of distinguishing those individuals who have contributed to the development and promotion of Los Cabos and the economic growth of México in a remarkable and extraordinary way. In his role as tourism ambassador, Sammy will represent and promote the brand of Los Cabos internationally, using his influence to share and strengthen the experience of visiting and doing business in Los Cabos.

"In recognition of Mr. Hagar’s incredible commitment to Los Cabos and our new partnership, we are thrilled to honor him with this unprecedented role in championing Los Cabos as a prestigious travel and business destination,” said Leggs Castro. “Mr. Hagar has long been the unofficial ambassador to Los Cabos and through this designation we look forward to strengthening our tourism brand by leveraging his national and global appeal to promote Los Cabos throughout the world. We are thrilled that Mr. Hagar will continue to bring his incredible network of friends in music, entertainment and business to Los Cabos.”

"Being honored for anything in Los Cabos is the same for me as being honored in my hometown, because I feel this is my hometown and has been since the early 80s. I will treasure this award, putting it right next to my Grammy, Rock & Roll Hall of Fame induction award and the rest of my music awards. I am truly thankful and excited about this ceremony. I will continue to do my part in bringing this, one of the most beautiful places in the world, to the rest of the world, as your new ambassador of tourism,”  said Sammy.

Additional images can be found at RedRocker.com.