Today, Rock and Roll Beauty, along with Authentic Hendrix, LLC and The Thread Shop, a division of Sony Music Entertainment, announces the launch of their premier product line, The Limited Edition Jimi Hendrix Beauty Collection.

Harkening back to a groovier time when tie dye ruled the day and Rock & Roll was evolving by the hour, this limited-edition Rock and Roll Beauty Collection celebrates Jimi Hendrix and his groundbreaking musical genius, amplified through his unique personal style.

The limited edition collection exudes a '60s vibe with his signature song "Purple Haze" taking center stage in the creation of the line. The "Hey Baby" artistry palette with its names pulled from the '60s, such as "Dolly Dagger" and "Right On" soothes and babies you with smooth blendable shades combining richly pigmented buttery mattes with soft lustrous satins, and shimmers for a look that's definitely out of sight.

The "Foxy Lady" matte lip duos offer 3 fiery colors with a long-wearing comfortable matte liquid lipstick, perfectly paired with a complimentary defining lip liner. These highly pigmented hues are designed to give you a bold, precise pout that is undeniably far out! The entire collection is available at rockandrollbeauty.com and ulta.com.

The designers at Rock and Roll Beauty worked hand-in-hand with Authentic Hendrix, LLC and The Thread Shop to craft the entire collection. From designing cosmetic bags illustrated exclusively with Jimi's likeness, and professionally styled makeup brushes, to choosing and naming the rich cruelty free pigments of the artistry palettes, every detail was inspired, right down to the packaging with Jimi's handwritten lyrics. Every nuance of the line was creatively constructed to reflect the artistry of the legendary Jimi Hendrix, which made him arguably one the most celebrated musicians of the 20th century.