Today, The Wildhearts release a brand new single, "Failure Is The Mother Of Success", the first track to be revealed from their forthcoming studio album, Satanic Rites of The Wildhearts, out March 7 via Snakefarm.

About the new track, Ginger Wildheart comments: “‘Failure Is The Mother Of Success’ is about getting back on your feet after things have gone wrong. There's an old saying, 'fall down three times, get up four’. It's about feeling like you're worth getting back up for, and that making mistakes is just an essential part of life, everyone does it. At almost eight minutes long, it's pretty brave for the record company to pick it as a single; but it's a really good taster for the album and has everything any Wildhearts fan could want. I hope you absolutely love it!”

Dante Bonutto of Snakefarm follows up: “To be honest, I really struggled to decide what the lead single should be. Whenever I was sent a new track, I thought, right, that’s the single! In fact, every song could have been. But then that’s The Wildhearts – never knowingly under-singled! In the end, when I heard Ginger talk about ‘Failure…’, it became clear that this is the unofficial title track of the album, brilliantly encapsulating the triumph over adversity theme; the fact that the future remains unwritten, you just need to grasp both the nettle and the pen, possibly the other way round?! If you love the fact, like I do, that Ginger can feature an album’s worth of song ideas in a single track, and do it seamlessly, then you’re in for a treat!”

Check out the video for "Failure Is The Mother Of Success" below. Stream/download the single here.

The creatively brilliant Ginger Wildheart is arguably amongst the UK’s best and most prolific songwriters, and his band, The Wildhearts, recently signed a worldwide deal with Snakefarm / Integral.

"The songs on ‘Satanic Rites…’ were written during a period of transition, from extremely negative to positive,” reflects Ginger. “I realized how much control I have over my mental health, and the songs came from that understanding. There’s everything here – catchy choruses, proper fuck-off riffs, anger, frustration, acceptance and revelation, with plenty of insane detours. The album starts pessimistic and ends up like ‘Ah, so I CAN turn my life around?’ It’s a hard rock album for people who love hard rock!”

Satanic Rites of The Wildhearts was produced by Jim Pinder (Bring Me The Horizon, While She Sleeps, Bullet For My Valentine) and mixed by Jim Pinder & Carl Bown (Trivium, Machine Head, While She Sleeps, Bullet For My Valentine, Bring Me The Horizon).

Satanic Rites Of The Wildhearts will be available on coloured vinyl LP, CD (with exclusive bonus track), and cassette. The LP & CD formats contain lyrics hand-written by Ginger, a painting by Ginger, plus other Ginger-related graphics.

Pre-order the album here, pre-save here

Tracklisting:

"Eventually"
"Scared Of Glass"
"Troubadour Moon"
"Fire In The Cheap Seats"
"Kunce"
"Maintain Radio Silence"
"Blue Moon Over Brinkburn"
"Hurt People Hurt People"
"I’ll Be Your Monster"
"Failure Is The Mother Of Success"
"Loyola" (bonus track)

"Failure Is The Mother Of Success" video:

To celebrate this release, The Wildhearts will be playing eight headline UK shows in March, starting on March 7 at the Leadmill in Sheffield and concluding on March 16 at the 1865 in Southampton.

About the tour, Ginger Wildheart says: “We’ll be taking a full evening’s entertainment on tour, kicking off with party-punks Dirt Box Disco, going to rock ‘n’ roll church with Jim Jones, then being flayed alive with The Wildhearts. The party starts when the doors open, so get a buzz on and get down early. Come join The Wildhearts’ community gathering. We guarantee you’ll leave with the spirit of rock ‘n’ roll firmly restored.”

For three decades, The Wildhearts have remained at the forefront of the UK rock scene, and their incendiary live shows have cemented their reputation and legacy as one of the best bands their homeland has produced, so miss these shows at your peril.

The Wildhearts live dates:

December
10 - Austvatn, Norway - Odal Rock Club
11 - Stockholm, Sweden - Debaser
12 - Oslo, Norway - Goldie
13 - Malmö, Sweden - Medley
15 - Milan, Italy - Legend

March
7 - Sheffield, UK - Leadmill
8 - Cambridge, UK - Junction
9 - Manchester, UK - O2 Ritz
11 - Norwich, UK - Epic
13 - Glasgow, UK - Garage
14 - Wolverhampton, UK - KK's Steel Mill
15 - Nottingham, UK - Rock City
16 - Southampton, UK - 1865

May
4 - Kirriemuir, Scotland - Bonfest
7 - Barcelona, Spain - Wolf
8 - Valencia, Spain - Loco Club
9 - Madrid, Spain - Nazca
10 - Hondarribia, Spain - Psilocybenea
24 - Old Woollen, Leeds - The Big Yard Party

July
7 - Knislinge, Sweden - Time To Rock Festival
25 - Ebbw Vale, Wales - Steelhouse Festival

Tickets for the UK tour (March 7 - 16) can be ordered here.

(Photo - Andy Ford)