Sognametal veterans, Vreid, have several  announcements...

First, the moment you have all been waiting for as the band's ambitious new album and film, Wild North West, will premiere worldwide on Thursday, April 29 at 12 PM, PDT / 3 PM, EDT. The stream will be made available via Facebook here or via YouTube here. The event is free to watch, but if fans are feeling genrous, donations to the band are welcome via PayPal.

Moreover, the band is pleased to announce that they have been inducted into Norway's National Museum Of Popular Music Rockheim. The band is featured as a part of Rockheim's Millennium exhibition and are also included in Norwegian music history.

And last, but certainly not least, Vreid will be hosting a very special two-hour radio special via Gimme Metal tomorrow, April 27 at 11 AM, EDT. All four members of the band will be present in the live chat and there will also be a very special merch giveaway. The show is FREE to listen. Fans can tune in and sign up via the Gimme Radio app or here.

Vreid recently announced their exciting and unique partnership with the Sogndal Football Club. The club has for many years been known for developing and cultivating extraordinary talent, as the men's team currently plays in first division, the second tier of the Norwegian football league system.

Now, Sogndal Football Club is paying tribute to the band that has brought Sognametal to the whole world, by putting the logo of metal veterans and forefathers Vreid on the chest of player’s uniforms for this upcoming season.

The concept of a football club choosing to use the space to pay tribute to local heroes is very unusual, breaking typical partnership traditions, but Sogndal is no ordinary club. The collaboration oozes local patriotism as it champions two of the region’s prime exports – football and metal. In addition, head coach and former professional player Eirik Bakke (Leeds United) has himself played football with members of Vreid, bringing this collaboration full circle.

“Having our logo on the chest on Sogndal football's kit is an honor that is very rare,” Vreid bassist Jarle 'Hvall' Kvåle pridefully exclaims. “This football club has been hammered into our hearts since growing up. This is the club that was our whole childhood and youth, and it is with favorite teams as with favorite bands, it is love for life.”

“That Sogndal Football incorporates Vreid in its value in such a way shows the will, madness, fearlessness and pride that has built this club. Since the 1970s, these pioneers with enormous courage have built a national top club in this beautiful mountain village, and it is wonderful to see that the club is characterized by tenants, staff, players, partners and the public with a passion for the team and their hometown. The eternal underdog who constantly does the unnatural. We are extremely proud to be part of the journey of our childhood friend and Sogndal's legend Eirik. Stao no pao!”

Proud head coach and former Leeds United player Eirik Bakke adds: "Incredible fun that my childhood friends Jarle, Einar and Jørn together with the rest of the gang in Vreid will be presented on our uniform. What they have achieved with their band is just absolutely fantastic. I myself have been out in the big world and played football in front of tens of thousands of supporters, and that they now do the same with their music makes us Sogndøler proud. This year we will go all the way with Vreid on the team. Stao no Pao.”

Wild North West is a concept album that developed alongside an entire movie. Inspired by both true events and pure imagination, the listener is taken on a whirlwind of a journey, diving deep into themes of war, fear, betrayal, loss, anxiety, and madness with thought-provoking lyrics that embody human nature. It captures the Nordic heart at the core of their sound, taking cues from Norway’s rugged landscape as it ricochets between eternal darkness and the solace of bracing light.

The cover for Wild North West was created by Remi Juliebø (Deformat Design).

Tracklisting:

"Wild North West"
"Wolves At Sea"
"The Morning Red"
"Shadows Of Aurora"
"Spikes Of God"
"Dazed And Reduced"
"Into The Mountains"
"Shadowland"

"Spikes Of God" video:

"The Morning Red" video:

"Wild North West" video:

Trailer:

(Photo - Nesbo Talle)