Swedish Fashion Giant HENNES & MAURITZ (H&M) Honours Obscure Underground Metal With Heavy & Metal Line; Audio Preview
March 23, 2015, 8 years ago
Swedish underground metal promotional agency Strong Scene Productions was pleasantly surprised when Swedish clothing industry giant Hennes & Mauritz decided to honour legendary underground metal acts from their roster in H&M;'s latest fashion collection.
Now Strong Scene Productions provides a musical trip down memory lane in support of Hennes & Mauritz’ Heavy & Metal clothing line showcasing the talents and forgotten jewels of global underground metal music.
As illustrated by the bomber jacket and t-shirts worn by the models of H&M;, the new items feature logos from long-forgotten underground goth- and thrash acts such as the France’s Lany, Mexico’s Mortus (pictured below), American "cosmic hippie metal" gurus Mystic Triangle and Grey from Germany – the originator of the whole symphonic female metal-genre.
These groups together with the likes of extreme metallers Motmros and neo-folkers The One formed the basis for a whole generation of music in 1980's, music that was traded on tapes rather than as files, music that served as an inspiration to all of the most successful bands still recording today, from Meshuggah to the likes of Nightwish.
As most of the bands featured on the Hennes & Mauritz clothing line are from long before the age of digital music, there is now a compilation project in the works by Strong Scene Productions, collecting together all of the works of these long forgotten jewels of metal music that never hit it big to the masses until now – thanks to the talented designers at Hennes & Mauritz.
A demonstration sampler compiled by Strong Scene Productions showcasing the talents of these old-school underground metal talents has now been uploaded by Strong Scene for your listening pleasure: