ALICE COOPER, RINGO STARR Part Of “Most Expensive Ad Ever”
December 22, 2008, 15 years ago
Bnet.com is reporting:
Bruce Willis will star in one of the most expensive ads ever made, for British finance client Aviva (which recently changed its name from Norwich Union). The TV commercial cost $13.4 million, or £9 million, and is by AMV BBDO, according to the Sun, a London tabloid.
In the ad, Willis and Elle Macpherson are shown - via computer trickery - alongside their younger selves. Willis is shown next to himself in Die Hard (pictured), and Elle watches herself in a swimsuit shoot from her early years. Also starring in the ad are Dame Edna Everage (Barry Humphries), rocker ALICE COOPER, and ex-BEATLE Ringo Starr.
The theme linking the cameos is name-changing. All of the stars in the ad changed their original names before they became famous (Bruce Willis was born Walter Willis, for instance).
