ALICE COOPER's Radio Show Saves FM From Itself
August 26, 2007, 17 years ago
The following report is courtesy of Andrew Hughes from Southbendtribune.com:
ALICE COOPER has one of the coolest jobs in the music world. No, not the one where he sings 'Eighteen', 'School's Out' and 'No More Mr. Nice Guy' to a few thousand adoring fans each night, although that's pretty cool, too.
Since January 2004, Cooper has rescued classic rock radio from the FM Wasteland it has become as the host of Nights With Alice Cooper.
In most respects, Cooper's radio show hearkens to the early days of FM, when disc jockeys talked about the music and whatever else was on their minds and played what they wanted instead of selections from a highly limited, focus group-generated play list -- the model for most commercial radio stations these days.
"I said, 'I'll tell stories about friends of mine, but I don't want a corporate play list," Cooper says by telephone from a tour stop in Milwaukee. "(The producers) looked at the time slot, 7 to midnight, and realized it's a dead spot. I said, 'Let me take the dead spot and see if I can build something out of it by playing the music they don't usually hear.' "Listeners appear to have vindicated Cooper's belief in playing music of his choice: In most markets, Nights With Alice Cooper is No. 1 in its time slot.
"Think of the '60s, '70s and '80s and all the great bands and songs," he says. "You hear only two percent of them. I've got the other 98 percent of it. ... It was such a great, rich period of music, and I can't believe we let a bunch of guys in suits take over and say, 'These are the songs you're going to hear.' I think the worst word to come into rock 'n' roll was demographics."Read more here.
