RUSH Rumor - Snakes & Arrows To Debut Warner Music's DVD Album Format
March 23, 2007, 17 years ago
RUSH fansite 2112.net/Power Windows is reporting:
"Although nothing has been officially announced, exciting rumors are surfacing regarding the new RUSH album. The latest is that besides the standard cd format, Snakes & Arrows, along with the new LINKIN PARK album, will be the first albums released on Warner Music's new DVD Album format. This format will be a 25,000 copy limited edition, and will include a special 26 page booklet.Announced by Warner Music last August, in an age where fans will spend $3.00 to buy a ring tone but won't spend $12 to buy a CD, record companies are trying to find new ways to entice fans to buy the album. Not to be confused with the DualDisc format, this will be a fully interactive DVD, and will include the album in 5.1 surround sound, as well as a 43 minute "making of" video, cell-phone ringtones, wallpapers, text, and other digital extras that can only be accessed via computer, including the ability to extract the album tracks onto the users computer for use in mp3 players, etc. The limited edition will retail in the area of $24, while the cd version will be around $12.
The downside is, the limited edition may not be ready in time for the pre-announced May 1st release date. Accordingly, WEA is kicking around keeping the CD release on May 1st while releasing the special edition two weeks later (as some online retailers currently have it listed). The other option is to delay the release of both editions until May 15th, so fans who can't wait do not feel obligated to buy the cd version first, followed by the limited edition two weeks later. WEA would like to avoid this second option, however, as this is the same release date as the new Linkin Park album and would thus compete for sales. More details to follow."
