New York City rock label Tee Pee Records has announced details for it's 2011 South by Southwest (SXSW) label showcase. The independent record company will spotlight its diverse family of artists on Friday, March 18th at Headhunter's (720 Red River Street, Austin, TX).

This year's lineup will feature IRON AGE (Austin, TX), SWEET APPLE (feat. DINOSAUR JR.'s J Mascis), NIGHT HORSE (Los Angeles, CA), LECHEROUS GAZE (ex-ANNIHILATION TIME; Oakland, CA), WEIRD OWL (Brooklyn, NY) and THE MAIN STREET GOSPEL (Columbus, OH) and marks the ten year anniversary of Tee Pee's annual SXSW "rock party".

This April, Tee Pee will highlight its roster with its first ever European label tour. The tour will kick off on April 5th in Wiesbaden, Germany and will be headlined by stoner rock legends THE ATOMIC BITCHWAX. Also performing will be fast rising New York heavy psych band NAAM, Toronto-based psych rock band QUEST FOR FIRE and NYC rockers MIRROR QUEEN, rounding out the bill.

"We look forward to bringing this Tee Pee mega-tour across the Atlantic and to seeing our bands rock both the continent and the loyal fans of Roadburn," commented Tee Pee Records GM Steven Dolcemaschio. "With a line up as heavy and diverse as this, Tee Pee hopes that this tour will prove to be "high times" for all involved."

The 2011 Tee Pee European label tour itinerary is shaping up as follows:

April

5 - Wiesbaden, Germany - Schlachthof
6 - Vienna, Austria - Arena
7 - Würzburg, Germany - Cafe Cairo
8 - Dresden, Germany - Groovestation
9 - Hohenstein, Germany - Schützenhaus
10 - Berlin, Germany - Magnet
11 - Hamburg, Germany - Molotow
12 - Marburg, Germany - KFZ
13 - Dortmund, Germany - Piano
14 - Tilburg, Netherlands - Roadburn Festival
15 - Jena, Germany - Rosenkeller
16 - Salzburg, Austria - B. lack
17 - Millstatt, Austria - Bergwerk
18 - Maribor, Slovenia - Dvorana Gustaf -Pekarna
19 - Torino, Italy - United Club
20 - Brescia, Italy - Latte & Live
21 - Luzern, Switzerland - Sedel
22 - Winterthur, Switzerland - Gaswerk
23 - Weil der Stadt, Germany - JH Kloster
24 - Paris, France - Nouveau Casino
25 - Rotterdam, Netherlands - Baroeg
26 - Antwerpen, Belgium - Trix
27 - London, UK - Underworld